Welcome to The Meilee!

We are so excited to have you here!

Here at The Meilee we want to share the best in beauty from all around the globe to our Australian beauties.
We have gone out and searched for amazing products from innovative brands and we are now getting ready to share them with you.

We are dedicated to sharing all of our beauty knowledge with you and empower everyone to celebrate their own beauty.

Join us on this journey so we can both grow and thrive together!

Why Did We Start The Meilee?

The Meilee was started out of necessity!

When Asian beauty is getting more and more popular but harder and harder to find at reasonable prices. Only the most popular products are readily available in Australia and to try any other product you have to wait for weeks and pay top dollar for them.

We wanted to fix this issue by stocking brands and products that no one else has available and selling them at reasonable prices with fast Australian Shipping.

We turned to Asian beauty over western beauty after years of paying ridiculous amounts of money for underperforming products. Asian beauty is often a fraction of the price with better ingredients that work equally as well. 

Our Values

Advocate For A Freedom Of Beauty

The Meilee truly believes that beauty should be limitless!

You can enhance your natural beauty and correct imperfections. Protect your skin from the world and improve the quality of your skin. You can even create an entire new character with makeup. There are so many different ways to express yourself with beauty and that’s why we love it!

We promise to only ever celebrate and share all expressions of beauty. Never, ever limit you.
The Meilee believes in the #FreedomOfBeauty.

Demonstrate True Inclusiveness

We believe that beauty is for everyone regardless of age, race, gender identity, sexuality, ability or self expression.
The Meilee wants to celebrate the authentic you!

That’s why we commit to only ranging products that exist for everyone! No brands with homophobic CEO’s or foundation ranges with 3 shades.

We are not interested in limiting beauty or making anyone feel forgotten. We want to share beauty with everyone.
That’s why we promise to include a diverse array of people in our images.

Deliver Global Beauty To Australians

We love Australia and we love Australians!
So, we want to bring all the amazing beauty products from all around the globe directly to you.

We are especially interested in sharing smaller, indie brands to Australians and supporting real people with their beauty businesses. There are so many amazing, creative people making fantastic, innovative beauty products and we want to share that with you.

Our long term goal is to be THE beauty destination for hard to find, small beauty brands at reasonable prices.

Educate With Honesty

Education is Power!
Beauty Education is Empowerment!

Like you, we know the power that beauty can have on you and the people around you.
Beauty can give you strength when you’re feeling weak, confidence when you are insecure or expression when you’re feeling lost.
We love this effect and we love seeing strong, confident, beautiful people.

This is why we think it’s extra important to give you all the facts without the BS.
No pushing trends just for the profits. No hiding ingredients lists to confuse you. No fake or paid reviews to sell you a product.

Everything we do is with full honesty and transparency.
We try our best to give you as much information on every product so you can make the right decision for your own needs.

Who's Behind The Meilee?

Hey there! My name is Jack and everything you see has been created by me.

I take the product images, write the descriptions, designed the entire website (who knew I would learn coding) and I pack every order! Everything has been funded by my life savings and every order you make goes into making The Meilee bigger and better. Hopefully one day it will grow big enough to have an entire team dedicated to the values I live everyday, but for now it’s just me.

Sometimes you’ll see my best friend Duy Anh on our social media. He helps me out when I’m overrun with work or just need a break. 


So who am I and why do I feel I’m responsible to help you with your beauty? 

I have been a working Hair and Makeup Artist for 6 years, worked in retail at Priceline and Mecca most of that time and I’ve been a beauty addict for many more years! I’ve always loved sharing my beauty tips and helping others feel their best but I was never comfortable with being pushed to sell products for the sake of profit.

Late 2019 I decided I wanted to do something that aligned both my values and my passion for beauty, so I saved up all my money and slowly built The Meilee. We launched in June 2020 and have been growing every month since.

My personal views on beauty is based on the science and common sense. I know that a $300 probably isn’t going to do anymore than a $30 cream and the science supports that. I also know that beauty is complicated and it’s easy to get sucked into the marketing that tells you this cream with solve all your problems.

I strive to make education the focus of everything I do at The Meilee. Over time I dream of building a supportive community to further expand that education.

So that’s a bit about me, I hope that you enjoy yourself here. Don’t be afraid to contact me either, I love hearing from you all!

– Jack 🥰